GEPA trains exporters to reach the target of the US $ 25.3 billion
The Ghana Export Promotion Authority (GEPA) is hosting a five-day basic marketing training to help meet the $ 25.3 billion export target for the next 10 years.
The workshop aims to support the export community to acquire administrative, technical and commercial capacity and to understand current global export trends to give Ghana a competitive edge.
Mr. Albert Kassim Diwura, GEPA's Deputy Chief Executive Officer, speaking at the opening meeting, said the Authority was expanding its program to train foreign traders to improve capacity and ensure that they meet the required standards in global markets.
This will allow GEPA to achieve the required growth and increase exports.
"It is the cornerstone of our national export development strategy to build the capacity of our traders to do our job," he said.
This will be done by expanding the production of traders to produce enough to feed the market.
“So, what we are saying is let's expand the foundation. Let's see how we can be better with what we want to sell and then the second pillar speaks to a positive environment and standards, ”said Mr. Diwura.
"We also build the skills of the participants so that when they get out of there, they can compete with their global counterparts," he said.
Mr. Diwura said the training was in line with the National Export Development Strategy, which aims to increase NTEs sales to $ 25.3 billion over the next 10 years.
He said the capacity to achieve the targets lay with the various stakeholders, including Standards Authority, Food and Drugs Authority, and Exporters.
He urged trainees to build a network and not compete unnecessarily to use the technology of others to improve trade.
“We do not encourage them to compete with each other because we are older so we have to take advantage of the foreign market.
“Instead of competing with each other let us work together to meet the expectations of the foreign market. For us it is better to work together and share the benefits than to lose the opportunity, ”he said
He said the Ghana Export School is always ready to develop training modules to meet the needs of product organizations and identified groups of people.
Mr. Diwura said building the skills and competencies of foreign traders was crucial if the country's goal of increasing foreign trade profits could be achieved.
He said traders need to be educated on the latest trends and changes in the export market so that they can stay competitive and help the country grow its export base.
Among the topics discussed are Export Marketing Research, Product Planning and Product Adaptation, Legal Contracts and Negotiations, Sanitary and Phytosanitary Specification, and Export Procedures and Documentation.
He expressed hope that the training would provide an opportunity to contribute to a much stronger industry.
The Ghana Export School was established by GEPA, the Department of Trade and Industry (MOTI) National Export Marketing Support Center which is responsible for promoting, developing, and promoting Ghanaian exports in 1987 to address the training needs of the export community.
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