Wilmar Africa Limited, which makes Frytol and Fortune Rice as well as other food items, won three honors at the Ghana Manufacturing Awards (2022) hosted at the Kempinski Hotel in Accra recently.
For the second year in a row, these prizes were given for Marketing Campaign of the Year (Frytol Healthy Heart Campaign), Detergent Manufacturing Company of the Year, and Agro-Processing Company of the Year.
The event, which was held on Friday, May 27, 2022, under the auspices of the Ministry of Trade and Industries, aimed to recognize companies and individuals who have excelled in the manufacturing sector in terms of entrepreneurship, quality, health and safety, corporate social responsibility, and innovation.
These honors validate Wilmar Africa's continued growth and commitment to the Ghana manufacturing industry and the Ghanaian economy.
The awards honor the company's dedication to agribusiness development through its palm plantations, as well as its contributions to the food processing sector through its oil refineries and rice packaging factories.
Even in these trying circumstances, the firm perseveres and fulfills its mission of enhancing the lives of Ghanaian consumers.
Wilmar Africa Limited's General Manager, Kwame Wiafe, reaffirmed the company's mission and thanked the awarding board, while praising his team and Wilmar Africa's subsidiaries for their devotion and commitment to the company's growth strategy.
One of the hotly fought categories was Marketing Campaign of the Year, which featured a number of major companies. As a result, Wilmar Africa was ecstatic when the Frytol Healthy Hearts campaign was named the winner.
Patience Oforiwa Mpereh, Wilmar Africa Limited's Head of Marketing, revealed to the media that the campaign's goal is to promote heart health among Ghanaians by offering venues for physical activities, good diets, and mental wellness, among other things.
She went on to say that the campaign is part of the Frytol Goodness theme, which aims to encourage people to keep their physical well-being in check while encouraging healthy diets via the use of cholesterol-free goods like Frytol oil, which is also enriched with Vitamin-A.
This campaign also featured a cooperation and a contribution to the Korle-bu Teaching Hospital's National Cardio Unit to help certain children's heart surgery.
Wilmar was not surprised to get the Detergent Manufacturer of the Year award, given the company's significant investment in constructing one of West Africa's largest detergent factories and Ghana's sole Detergent Tower.
Jamaa Detergent has become one of Ghana's favorite detergents, with a promise of being the partner for clean clothing nationally, thanks to constant product quality, creative scent, and enzyme technology.