Last month, a friend reached out to me to help with her start-up. She needed advice on how to boost her brand sales.
I realized her brand was off the beaten track, although it has been in the market for over one year. She has used a few marketing strategies, but none seemed to work effectively.
Upon looking at her products, I realized where 90% of her target audience is; TikTok! I, therefore, suggested TikTok as the sole marketing strategy for this business for one month.
"TikTok will be my newfound marketing tool from now on! Can you imagine my business is now booming after only one month of advertising my products there?" That was my friend after she called me yesterday.
So, the big question is; Is TikTok the way to go for start-ups? Let's dive in.
a). It's easy to reach target customers quickly with TikTok.
Whether you are advertising to millennials, generation Z, X, or baby boomers, millions of potential customers are flooding this app. Research shows that over 689 million people are active on this app each day. This means TikTok will help you drive results quickly, just like my friend did. Therefore, create engaging and fun content for your brand, post it on the platform, and wait for results.
b). The app helps build strong relationships with customers.
According to research done by Antoine Forest, the CEO of Stargazer, the leading ROI influencer marketing company, over 65% of clients are likely to buy the brand they feel connected with.
No matter what you are selling, interacting with your customers through TikTok will help strengthen your relationship with them, hence boosting sales. What makes clients happy is to see the owners of big and small companies are real people like them.
Take an example of how the World Health Organization has been using this app to encourage people to wear masks, be hygienic, and take vaccines. Because of this interaction, the WHO organization reached over 90% of the world's population. So, why not seize the opportunity to use this platform for the future of your start-up?
c). TikTok is cost-effective and easy to use.
You all know that no cost is involved in downloading TikTok App. Using it is also as easy as ABC. You just go to the play store on your smartphone, download the App and sign up, then you are good to go.
What you need is to have a plan on how to create content/videos related to your brand and post them. What your followers need is a "real" video about your business.
If your business has branches in different locations, it's easy to create localized marketing videos. What you need to do is to create a video from a local area, then upload it using different languages. The most important thing is you don't use a single penny in this marketing strategy.
d). Help improve online visibility
For any business to grow, running ads is essential. Interestingly, this platform launched advertising capabilities a few years ago. Therefore, with TikTok, you can design videos, GIFs, and images, then insert links to your website or landing pages.
Another thing is you can filter your ads by gender, age, and business location. This is a plus for your brand, as you can easily reach and communicate with your targeted customers.
Key Takeaways
We are in a digital age, and TikTok is proving to help start-ups reach their goals within the shortest period possible. To have your share in this success, consider using this platform to connect, engage, and grow your business to the next level. There's no doubt that TikTok is the modern-day "new normal" for all businesses.
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