Wilmar Africa Limited had a strong showing at the National FMCG Summit and Awards, which took place last Friday in Accra. The overall Food Brand of the Year was awarded to Wilmar Africa's flagship Frytol brand.
The Frytol Food brand of the year award honors the company's constant quality and innovations in guaranteeing healthful meals in all food recipes. Frytol edible oil is a 100 percent pure vegetable oil that is cholesterol-free by nature. It is the first Ghanaian edible oil to be enriched with Vitamin A, which aids in the promotion of excellent vision and the maintenance of a strong immune system. It has a delicious flavor that does not overpower the natural flavor of the meal, making it the brand of choice for frying, stewing, roasting, and grilling.
Frytol has also been repositioned to not only provide functional advantages to consumers, but also to improve the life of all Ghanaians through its Goodness campaign, which has been running since 2021 and aims to promote the mental, physical, and emotional well-being of Ghanaian women.
Mr. Kwame B Wiafe, the General Manager, was named Outstanding Leader of the Year (Brand Innovation) and Mrs. Patience Oforiwa Mpereh, the Marketing Lead of the Year, earned the other two major prizes.
Kwame B Wiafe is a seasoned leader with years of expertise in marketing, finance, sales, and operations in Ghana's FMCG business. He is currently the general manager of Wilmar and its subsidiaries in his present position.
In rice, oil, soaps and detergents, and speciality fats, he has generated year-over-year increase in all categories.
He has played a key role in the growth and placement of new factories across various categories, as well as motivating his team to develop innovative goods, new food, and packaging technologies.
Mrs. Patience Oforiwa Mpereh, currently the Marketing Director of Wilmar Africa, has made a name for herself in the fast moving consumer goods sector, thanks to her passion and creativity in driving growth across several categories, including beverage, oral care, food, and home care, and contributing to business growth at Diageo, Unilever, and now Wilmar Africa. She inspires and motivates her team, encouraging them to be their most creative selves while driving winning initiatives.
victory in the stock market She is the indisputable Marketing Lead of the Year for her excellent achievements in achieving sustainable development for Wilmar's winning brands such as Frytol, Fortune, Jamaa, and Alife.
Wilmar Africa and Wilmar International wholeheartedly congratulate the team, especially the General Manager and Marketing Director, on these achievements. This is a fantastic honor, and the whole leadership team wishes you continued success in the future.
Wilmar Africa Limited is a subsidiary of Wilmar International, a company that specializes in edible oil refining and derivatives, rice packaging, soap and detergent manufacture, and exporting speciality fats.
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