From generating ideas to building marketing strategies — you should be very creative to handle startup-associated tasks. Think that creative thinking can’t be trained? The authors of the following books can prove you wrong!
The Sketchnote Handbook: The Illustrated Guide to Visual Note Taking — Mike Rohde
A good way to look for new ideas is drawing. Quick drafts and sketches will boost creativity and help you visualize things spinning in your head.
The book is an illustrative guide on how to quickly turn your thoughts into actions, take notes using drawings, and explain ideas to others.
Mike Rowdy, a professional illustrator, says that everyone can draw, regardless of profession, experience, and talents. After all, the whole point of sketches is not in drawing the smallest details, but in visualizing ideas on paper as a whole.
Ingenious, A Crash Course on Creativity — Tina Seelig
A creative solution can be found for any, even the most mundane situation. To do this, you need to develop your imagination and be able to look at familiar things from a new angle.
Although we are not used to seeing the world around us as a chance to hone our skills, it is important to approach everything creatively. It is this skill that allows you to feel confident in the ever-changing world and opens up a handful of opportunities.
The tools and techniques from the book will help you establish an enabling environment and remove the rigid framework that prevents us from thinking bigger.
Design Thinking — Tom Brown
Design thinking is a way to solve problems focused on user’s interests. But don’t be afraid to use these techniques in any projects — from creating a website to planning your vacation.
To find good solutions, you can use a cycle: identify the problem, collect ideas, select suitable ones, and test them. The book is about how to apply this strategy in life and look for non-obvious solutions.
Cracking Creativity: the Secrets of Creative Genius — Michael Michalko
From Leonardo da Vinci to Pablo Picssso, the author analyzed the lives of famous creative people and modernized their methods on inventive thinking for the 21-st century readers.
The book describes nine thinking strategies that can be applied to solve non-standard problems and search for new ideas.
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