Now these days, SEO is the most required method to get more organic traffic and leads online. So we can’t ignore SEO while going to boost our business online. This is one of the important things to get online visitors or customer for a long term. And here are the top facts you should know before doing SEO:
Keyword research: Keyword research is one of the most important things we need to do while going for SEO. You can use some of the keyword research tools to find the better keywords for your website. There are some of the paid tools available in the market to find the keywords but I think there is no need to go for paid tools. We can use Google keyword tool for free which is merged as Keyword planner now. So now we need a login to access keyword planner tool.
Meta tag implementation: As you know Meta tag is very important for SEO so write Meta tags for each and every pages which you want to target. It’s one of the most required things we have to do. Meta tags content also appear in search result so make sure you have written proper Meta data while going to upload on the website.
Content optimization: You should optimize the content of the targeted page based on your keywords. It would be better if you include the keyword in H1 and H2 tags as Google gives priority to the content which are in the heading tags.
Other On-page facts: There are some of the other facts you may follow to get better ranking. Create sitemap.xml file and submit it to webmaster tool so Google can find these page easily. And you need to create Robots.txt file if you want to block something or don’t want Google to index your any of the pages like privacy pages. Other thing, Make a static URL instead of dynamic as Google gives priority to static pages and it’s very hard to read dynamic pages for Google.
Link building: Link building is also one of the most important facts of SEO. And be careful while doing link building as Google is checking this thing very strictly. So don’t work on link building like a robots otherwise you’ll get penalize from Google which may lead to drop in ranking. So put your link on related site only which have good authority and don’t go very frequently on this method
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