It entails taking time to develop their ability to act and stand on their own in their own regions, as such territories are typically large and spread out.
It will entail allowing sales executives to act as Territory Managers and, in certain cases, Regional Managers in order to increase business interaction with Key Distributors (KDs) and wholesalers.
It also entails being intentional in establishing reports' visibility at HQ by allowing them to participate as an understudy in Leadership Meetings. And by assigning reports to lead weekly Business Unit Performance Reviews, allowing them to lead trade or market trips by the Executive Team, and so on, reports may develop their people abilities.
For example, in the year 2020, I made the unusual option of entrusting the Business Unit's Weekly performance assessments to a level 6. I gave the required direction and encouragement till it became second nature to me.
He was also exposed to high-level performance metrics as a result of this. He's currently regarded as one of our most capable commercial personnel.
Knowing your nation and overcoming prejudices: working in less developed places provides you with the opportunity to overcome some biases and views you may have accumulated through time.
I recall visiting Tamale and Bolga for the first time in 2013 and immediately fell in love with the town and its people.
On my first visit, I observed the polar opposite of the news I was used to hearing down south.
Working in a less developed area, on the other hand, allows you to have a greater understanding of your own country's development plan and how it is being executed.
It also allows you to enjoy life in general and, on occasion, provides you with a once-in-a-lifetime opportunity to assist others.
The sensation of being viewed as an incarnation of your firm, which guarantees you respect in the territory, creates an enormous delight and the drive to accomplish desired goals fully, is generally the key victory in operating in such areas.
Furthermore, small sacrifices made to retailers are frequently recognised and appreciated, but are not always seen as part of one's functional responsibilities, such as the ability to supply extra stock on weekends or late at night, or redeploy near-BB date products to other outlets so that capital is quickly depleted and capital refunded.
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