Tolulope Thomas, the Chief Executive Officer (CEO) of Jumia Ghana, has emphasised the need of enhancing education on platforms that are free from the 1.5 percent Electronic Transfer Levy (E-Levy).
"What we need to do now is keep educating our consumers to know that when they shop online and use their prepaid services, there are no additional charges," she said, adding that the E-implementation levy's has been beneficial for her company, which is a registered organisation with the tax authorities.
She claims that the teaching would dispel myths that prevent people from buying things online.
Ms. Thomas was speaking during the inauguration of Jumia's tenth anniversary in the nation.
Launch
'10 years with you' was the subject of the launch.
She said that the celebration would last one month and will focus on helping customers by offering a broad choice of relevant items at competitive rates and forming new collaborations with both international and local businesses.
A panel discussion on the socio-economic effect of e-commerce in the country over the previous decade was also held during the anniversary's inauguration.
She went on to say that Jumia would continue to assist all of its suppliers and partners in their efforts to grow and expand their companies while providing convenience and affordability to our customers.
"We will also remain dedicated to developing job opportunities for young people and having a beneficial influence on the nation's economy by expanding to more rural areas."
"We owe a debt of gratitude to all of our workers, customers, policymakers, sellers, and ecosystem participants for assisting us in reaching this significant milestone. "I've been with you for ten years," she added.
Appeal
For his part, Paul Asinor, Executive Director of the Ghana E-Commerce Association, urged the government to involve members in the industry before considering the impact of the e-levy in the mid-year budget presentation.
"We don't want a situation where the government keeps raising the E-levy because it's an easy way to get income; instead, we want to put a stop to it now in the budget because it would hurt our business."
"If the cost of doing business continues to rise, enterprises will progressively lower their investment and shift their activities outside of the country."