At the 2022 Cannes Lions Festival of Creativity, "Lesso Lessons" by Ogilvy Africa received a Gold Lion in the Design - Special Editions & Bespoke Items category.
Kenya has never won a gold medal before, and no other nation or organisation in East, Central, or West Africa has ever won a gold medal.
Lesso Lessons is a project that was started in March 2022 in collaboration with Roto Tanks to combat malnutrition by teaching young Kenyan mothers in rural areas about proper postnatal nutritional care using traditionally patterned fabric garments that are frequently used to carry babies (called "lessos").
Lessos are traditionally embellished with messages of love and optimism. To transmit tribal stories and knowledge across many generations, they are frequently passed down.
Ogilvy Africa transformed the garment into an attractive and useful postnatal nutritional handbook covering the first 24 months of a child's development using statistics and information from healthcare specialists.
At the 2022 Cannes Festival, Ogilvy Africa receives the first-ever Gold for East, Central, and West Africa.
Vikas Mehta, CEO of Ogilvy Africa, commented on the victory, saying, "We are thrilled to see work that is developed in Africa, being acknowledged on the global scale. This victory is vital for Kenya's and the region's advertising industries.
We genuinely hope that this victory will encourage more talent from this region to compete against the finest in the world as Ogilvy Africa makes new territory. We are still incredibly appreciative of Roto Tanks and the Kenya Ministry's assistance.
"This is not just acknowledgement of the power of our concept, but also a confirmation of the creative skill and promise of our team in Africa," said Yash Deb, Executive Creative Director of Ogilvy Africa.
"We fervently committed our time and efforts to making the vision a reality because we really believed in it. Being supported by a fearless and dependable customer like Roto was encouraging. Clients like this encourage us to think imaginatively and to think beyond the box.
The Ogilvy network has won 55 medals overall, including 15 gold, 11 silver, and 29 bronze. Liz Taylor, the global chief creative officer of Ogilvy, said: "We're really pleased of the teams whose work was acknowledged today, especially our Gold winners who came in at the top of the competition.
This demonstrates the potency of Ogilvy's boundless creativity and our unwavering commitment to motivating brands and individuals to have an impact. Great clientele are necessary for great work to occur, and we are pleased to share this recognition with them.
Since since, the four-day event, which will take place between June 20 and June 24, has championed creative brilliance with the aim of offering a global destination and the undisputed standard for innovation that spurs advancement.
After a two-year absence owing to the COVID-19 epidemic, the yearly celebration that first took place in 1954 made a comeback this year.
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