The International Cricket Council (ICC) today reported the ICC Women's Cricket World Cup 2022 was the most carefully drawn in ICC ladies' occasion ever in one more significant milestone for ladies' sport. Recording a phenomenal 1.64 billion absolute video views across ICC channels, the occasion in New Zealand, is the third most carefully connected with ICC occasion ever behind the ICC Men's Cricket World Cup 2019 and the ICC Men's T20 World Cup 2021.
The ICC content delighted in by fans all over the planet was a 45 percent increase on the record-breaking Women's T20 World Cup 2020 which earned 1.1 billion views and 16 times more than the 100 million views from the previous 50 over World Cup in England in 2017.
Fans embraced all scope of videos, from highlights (the No 1 video on Facebook was the highlights from India v Pakistan) through to the inspiring scenes of the Indian players meeting the Pakistan commander Bismah Maroof and her child Fatima, which was the most competition's famous video on Instagram. Instagram Reels was the fastest developing stage, with the video of Jess Jonassen's one-gave catch to dismiss Katherine Brunt playing out the best, beating 13.5 million views.
Engagements on ICC social media platforms including shares, likes and comments across this year's 31-match competition smashed all targets adding up to 164 million, precisely multiplying the 82 million seen in the Women's T20 World Cup in 2020.
Application and website users also arrived at new heights with close to three times as numerous users than for the Australia 2020 competition with a sum of 10.3 million users.
The quantity of female fans appreciating ICC content is also proceeding to rise with 22% of web users being female during New Zealand 2022, contrasted with 20% during the Men's T20 World Cup 2021, and 13 percent during Women's T20 World Cup 2020.
ICC Digital took the "you can't be what you can't see" mantra off the field, as well, with the authority see and survey shows highlighting an all-female hosting board.
According to a Broadcast perspective the in general total worldwide devoted TV crowd was 104.8 million, with Indian channels conveying a huge share of the all out crowd, while the crowd for live TV and computerized joined was 82.8 million.
Inclusion across live, highlights and repeats programming, added up to 10 308 broadcast hours for New Zealand 2022 which was a significant increase from the 3974 hours at the ICC Women's T20 World Cup 2020. The absolute review hours for the competition were 215.2 million up by 47.4 percent from the Australia 2020 occasion.
Of that broadcast inclusion unexpectedly it was conveyed in four extra languages Hindi, Tamil, Telugu, and Kannada.
ICC Chief Executive, Geoff Allardice said: "We are absolutely more than happy with the record-breaking computerized fan commitment numbers of the ICC Women's Cricket World Cup 2022. As a vital strategic point of support to developing the game our focus has been extending commitment with existing fans and carrying new audiences to the sport. The imaginative way to deal with making heroes in the ladies' down and taking the sport closer to fans has resulted in world driving numbers.
"The serious idea of the cricket and the energy created around the competition has set us well-positioned to keep on expanding on the success of this year's occasion. With the focus currently on furnishing fans with really captivating substance all through the 100% Cricket Year of Women's Cricket driving into the debut U19 and senior Women's T20 World Cups in mid 2023."
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