The "Voice" brand film, which was published by MTN Group on June 29, is the second instalment of its brand refresh and shows how a seemingly little aspect of life—in this example, your voice—can have a profound effect on how others perceive the world and spur on advancement.
In order to support its plan, Ambition 2025, MTN unveiled a new logo and marketing campaign in February. This strategy aims to provide industry-leading digital solutions that will accelerate Africa's development across the telecom, finance, infrastructure, API, content, and messaging ecosystems.
The "What are we doing today?" campaign is motivated by the understanding that all progress is the result of action, and that the zeal and optimism of Africans, combined with MTN's dedication to enabling Africa's digital progress, will contribute to the progress of individuals, nations, and the world at large.
MTN is committed to doing its part to help Africa realise its full potential by providing customers with pertinent solutions that promote financial and digital inclusivity and help them advance in their everyday lives.
"Africa's young are the driving force behind this potential and development, and our brand refresh is focused on them since they are the ones who will shape the future. With the "Voice" brand film, we want to show people that their voices count and that they can utilise that power to bring about good change and further the advancement of everyone on the continent, according to Bernice Samuels, executive for marketing.
MTN Group and TBTM Studios have teamed together to sponsor Season 3 of "The Mic: Africa," an interactive talent hunt initiative designed to inspire and identify outstanding children throughout the continent, as a follow-up to the release of the "Voice" brand film.
This performance serves as a physical representation of MTN's dedication to identifying and providing "do-ers" from all around Africa with a platform to utilise their voice in response to the question, "What are we doing today?"
The Mic: Africa will be available to the whole public via ayoba, the Superapp that is sweeping Africa.
In the coming weeks, MTN is eager to provide more information about its engagement and affiliation with this thrilling production.