The international business Sigma Ghana, which has four ISO certificates and 24 years of expertise, has launched a new showroom in Asafo, Kumasi.
The launch of the new showroom is a part of Sigma's localization strategy to provide clients with access to the company's extensive selection of high-quality gas cylinders and home appliances.
The product line offered by Sigma includes gas cylinders and accessories, irons, air conditioners, ovens, stoves, kettles, and other home goods that are subject to stringent internal and international quality assurance procedures.
"We are disrupting the existing supply chain model for the end-users by providing more efficient solutions," said Jad Jaber, CEO of Sigma, in his opening remarks. "This is reflected in our competitive prices, exceptional lead time to delivery, availability, after-sales services, quality control, cylinder and appliance safety."
Localization, which has an influence on social, economic, environmental, and physical health, is at the centre of Sigma's business strategy, he continued.
The newly established showroom will act as both a point of sale and a showroom, providing a variety of ACs, appliances, cookers, cylinders, stoves, among other products developed with the end-user in mind, according to Mr. Carlo Zeitounian, general manager for Sigma Ghana.
He said that "all items in the Sigma portfolio are produced under tight standards and rules established by international and local certifying agencies, commencing with controls upon receipt of the raw material to the fabrication and distribution of quality products."
With a showroom already open in Accra's North Industrial Area to service the southern sector, it was observed that the location was strategically chosen to serve consumers in the northern part of the nation.
At the opening, guests received a tour of the showroom, advice on how to use their appliances safely, and instructions on how to utilise LPG in their homes.
Regarding Sigma Ghana
Since 1998, Sigma Ghana has offered competitively priced expert help and a wide range of alternatives, including premium LPG Cylinders, Air Conditioners, and household equipment including Gas Cookers & Stoves, Irons, Electric Mixers, Freezers, and more.