George Graham, also known as CEO Pryme, returned to Ghana with his EZ Streets Record label to make a mark in the country's music business after migrating to the United States with his parents when he was two years old.
The business tycoon claims that his record label, EZ Streets, would spend $10 million in the Ghanaian music sector in order to attract other investors and inspire up-and-coming artists to be more inventive with their work.
Speaking to CEO Pryme, he acknowledged that because there is a dearth of assistance from recognised music businesses or management, the majority of musicians in Ghana utilise their money to invest in their profession.
"This hinders the artist's ability to develop artistically; EZ Streets Records will lighten these constraints and allow musicians sound minds to create wonderful music."
He said, "There is a vast potential for music talents out there if only things are done well. Ghana's music sector is blessed with immense music potential and is mostly hampered by a lack of investment and good administration."
Governments and private persons, however, have failed to spend their money in music over time, mostly due to attitude problems and a degree of alleged "ungraciousness" on the part of creatives.
Pryme is well-known for his talent in all aspects of music, including songwriting, singing, producing, and artist branding. He was born in Ghana to Fante parents from Saltpond in the Central Region, and he received his Master's in Psychology from the University of Bridgeport.
CEO Pryme has a musical beginning. He had a contract with one of Atlanta Music Records' subsidiaries.
He has collaborated on tracks with well-known musicians including French Montana, Gucci Mane, and many more well-known American hip-hop artists on a number of mixtapes and EPs.
Because he is so passionate about music, he founded the EZ Street record label to support emerging musicians. His time spent as a music brand specialist at one of the top record companies in the US encouraged him to use EZ Street Records to help up and coming artists.
The corporate offices of EZ Street are situated in Ghana and the USA. The label is preparing to take the top spot in the globe for musical entertainment.
More Ghanaian musicians that are prepared to go international are welcome to join EZ Street Records.
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