Millennials are changing the world of retail. The old role of stores has shifted to digital channels — millennials browse online, not in-store and they scour the web for product comparisons, reviews and discounts days before their shopping trip — but the impact of physical spaces on the shopper journey has more potential than ever.
This new age of retail should feel less like shopping and more like a hands-on gallery or community lounge. Stores should be a place for you to try, play, taste, smell and explore products in whatever way makes sense, followed by a sale in-store or online or a mix of the two. This evolved form of retailtainment aims to place brand storytelling center stage, encompassing all store touchpoints rather than a one-off display. There are now a range of Retail Design solutions out there i the market place able to provide the end user with the experience they so require and need.
The space isn’t meant to increase same-day sales (you can’t actually purchase anything in-store) but rather sell guests on Samsung’s culture of innovation to increase brand awareness after they leave. While eliminating transactions from a brick-and-mortar space would not be a recommendation for most, the reprioritization from in-person sales to storytelling is worth noting.
Today, stores should create brand destinations that are equally stocked with products and experiences that engage the younger shoppers and shoppers of all ages. This is where and how in this day and age as well as period that Retail Design has become such big business and how also retailers will look to the offerings and expertise of a Retail Design agency to be sure to give the shoppers of today exactly what they want as well as require as a shopper. Retail designing could be what you need to boost your sales in the days to come.
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