If you have a business in Singapore, you have to know that social media now plays a big role in marketing. A local business should build an online presence to enhance the brand and increase visibility. Social media has made advertising a lot more affordable. If you want to know what is on the Internet about your business, type in a Google search so you can see where you currently stand in the search results. Social media ranks well in Google so you need to have accounts and setup pages with the major social media platforms. Facebook Facebook is still the biggest social networking platform as of today and it is consistently growing. You can start your marketing plan with a simple promotion of your business Facebook page. Fill in the necessary information about your business and do not forget to consistently update your Facebook page. Post interesting things while introducing your business at the same time. It is very easy for a user to hit the like button but what does it take to make them share? On your business website, you can include a like button for your Facebook page.You can also post your participation in the local events in your community, advertise promotions and sales and discounts. Twitter Micro blogging is another marketing strategy. You can target your local community with the use of hashtags. Local events make use of hashtags today and you can use that to your advantage. You can also interact real time with your Twitter followers. This will definitely increase your online presence and will give the people an impression that your business is reputable. When you use social media to reach out to your local audience, you get a chance to bond with them and develop a personal relationship. Rather than being a distant business entity, reaching to your clients through social media will give your business a face. You will be able to hear the complaints first-hand and talk directly with the customer who is having a problem. By allowing people to drop questions on Facebook and Twitter, you include a personal touch which is often not present in huge companies. Engaging in social media can build you a good reputation in that you are friendly and customer-oriented. Not all businesses can do that. Local directory listing Local social media can also include posting reviews about your business and listing your business on classified ads online. Social networks can help a lot in your business. Tap into them and promote your business to the local market

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Richard Nimoh

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