Learning how to get monetized on TikTok doesn’t have to be as complicated as many people expect. Like most social media spaces, TikTok offers multiple opportunities for creative professionals to earn an income from what they love.
On average, TikTok influencers earn anywherebetween $200 and $200,000 per post. On top of that, TikTok also offers ways for brands to advertise their products and services through the platform, with global user spending on TikTok averaging around $50.4 million in 2020.
So, the million-dollar question is, how to make money on TikTok?
What Is TikTok?
TikTok launched internationally in 2017 and gradually began gaining attention across a wide range of audience segments. Currently, the channel is estimated to have more than a billion users, and consumers continue to flock to the platform.
Around 50% of TikTok’s audience is under 34, but new groups are rapidly beginning to explore the space. Older users and celebrities are flocking to the channel in waves, representing a broad opportunity for anyone looking to make money on TikTok.
How To Get Monetized on TikTok in 2022
As the TikTok hype continues to grow, there is a range of opportunities for people to make money through and on the platform. You can do everything from working as an affiliate to creating sponsored posts or even managing TikTok media for another company. Two of the most popular ways people learn how to monetize TikTok are by generating brand opportunities or working as an influencer.
Get Monetized as a Brand
TikTok is full of people ready to engage with companies capable of producing engaging, authentic content. Suppose you’re looking for a way to connect with consumers in younger age groups. In that case, TikTok allows you to speak their language while simultaneously promoting your podcasts (or websites and products) to a new audience.
To make TikTok earnings as a brand, you’ll need to find ways to build your identity and connect with your audience. This includes following the latest trends, getting involved with hashtag challenges, and producing highly engaging content. Brands on TikTok need to:
Post consistent, relevant, and entertaining content.
Get involved with new trends and connect with their customers through them.
Experiment with different types of videos to see what works best
The easiest way to make sure you check all the right boxes in this regard is to partner with an influencer who can help you build your strategy.
Partnering With Influencers on TikTok
Influencer marketing is growing increasingly popular on all social media platforms to capture audience attention in an engaging way. Around 49% of consumers claim they’re dependent on influencer recommendations to inform purchasing decisions. This number is even more significant among younger audience members in search of authenticity.
To begin your campaign, start by searching for TikTok users within your niche. Look for an influencer who not only matches your price range but also makes sense regarding audience engagement and relevance.
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