WhatsApp marketing is nothing but promoting your products/services and engaging with your audience through the popular messenger app “WhatsApp”. We widely use Whatsapp to communicate with our friends and family on a regular basis.
Thus, when you use this app to market/promote your products and reply to your consumers’ queries, it becomes the most personalized form of communication and shopping experience.
Let’s see why so many brands are already using it and why you should use it too!
Is WhatsApp Marketing beneficial?
YES! WhatsApp marketing has proved to be very effective and beneficial. Listed below are just a few reasons why we think using WhatsApp Business is beneficial –
1: Help keep your business separate from your personal life
WhatsApp is a very social app and there are chances that you may put up a personal profile picture or share moments of your family on your WhatsApp status. This may be putting off your clients who may become skeptical of buying from you again.
With the WhatsApp Business app, you can keep your personal and business lives separate. You can easily portray a more formal and professional side of your business while also making it personalized.
2: Set up a complete business profile
The business app has additional, handy features that allow you to create a business profile with information such as name, profile picture, business address (with map), business category, business description, business hours, email address, and up to 2 websites links.
Such information is useful for current and potential customers who want to know the credibility of a buyer as well as be able to contact you when needed. People you message through the business app will also be able to see that the contact belongs to a business account.
3: Plethora of business options available
Apart from setting a unique business profile, there are other useful features on the app. For instance, you can see message statistics (number of messages sent, delivered, read, and received).
You are also able to set “Away Message”, “Greeting Message” and “Quick Replies” and can decide when and how to send them.
Furthermore, you can add a label to every chat – a new customer, new order, pending payment, paid, order complete, and many more custom labels.
4: As seamless as the regular WhatsApp
If you are still worried about whether or not you will be able to manage the new app, there is no need to fret. Apart from the above features, the app works exactly like your regular WhatsApp. It has the same interface, the same options, and the same accessibilities.
Your contact list will show up on the app; you can set up statuses for promotion; delete sent messages, and you can use WhatsApp Web when you are using your PC.
5: Can set Auto-Reply Option
Imagine you’re sleeping away or vacationing somewhere, does that mean you need to put a pause on your business? Technically, no. You can set up an auto-reply option wherein your users will get pre-set replies depending on their inputs.
6: Hassle-Free Payments
You can send and receive payments via Whatsapp! How cool is that? You can generate a lead, convert them into a consumer and receive payments all through your Whatsapp Business app. It has proved to be a safe payment method and thus, even consumers won’t hesitate.
7: Most importantly, It’s free
Small business owners are always tight on their budgets. WhatsApp recognized this and therefore kept their business app completely free just like the regular WhatsApp application. For a free price, the app gives a lot of brilliant business options.
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