WhatsApp Marketing Strategies and Tips to Get Started
The first strategy should definitely be to create a resonating brand persona on Whatsapp. Create a character that reflects your brand and also connects with the audience at the same time.
This will make users feel like they are talking to your brand directly and not with a robot.
Another main strategy should be to start building your database of contacts. Give your consumers some incentive in exchange for their phone numbers! Once you have that, you can run promotional messages directly to them.
You should also strategize how to update your consumers on their product journey. Right from placing the order, to the shipment updates and when it is out for delivery. An option of cancellation/exchange would be a bonus as it becomes hassle-free for users.
A few more pointers to keep in mind:
1. Set up your business profile correctly
To get the most out of WhatsApp Business, it’s important to add all the relevant business information to your profile. The most important of which is your profile picture.
You can then add your business hours, business website, email address, and location (if necessary). Lastly, you can put your business category and business description. These steps are important to legitimize your business and show that you are serious about it.
2. Use messaging tools
Messaging tools such as “Away Message”, “Greeting Message”, and “Quick Replies” are great to secure and maintain your customer relationships.
You can set away messages for different times as per your convenience; a greeting message will automatically go out when someone messages you for the first time or after 14 days of no activity.
Quick replies are great to send out depending on the message reason and really help to save precious time thinking of replies!
3. Label your chats for better tracking
Depending on the scale and nature of business, you will have different contacts for different purposes. Instead of saving contact names with awkward words such as “Ashna blacktop June” you can keep adding and updating labels to the chats. What’s more, you can even add custom labels for segregating groups!
Use stories to talk about your business
Use stories to inform clients of new products, popular products back in stock, what goes on behind the scenes, awards and recognition you have received, etc.
Create different groups to market
You can create different groups for high-value customers and their interests to give them special discounts on existing prices of products to maintain loyalty. You can also give them new product samples, ask for feedback, and request them to give any ideas.
Broadcast greetings and important information
On important occasions such as Diwali, Christmas, New Year, etc. you can broadcast greetings to your customers and suppliers to let them know you are thinking of them.
This will also help increase your brand recall. Broadcasts can also be used to relay important information such as if you are introducing new products, or if the business will be closed for a couple of days, etc.
These were just a few strategies that can help you offer a smooth process to your customers. Learn how you can use digital marketing for WhatsApp Marketing and make the most of it.
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