People don't normally think of the vita things before they start to establish supermarket business. Ofcourse, they have to generate this frequently asked question, “what is this supermarket business is all about and how can it sustain”?
You some of us are after the profit and the expenses when started, and if they realised that the expenses is bigger than the profit do you know what would really happen? They will increase the price of the goods. Which is very bad, you must first of all know the things that cause such a large businesses like this to fall unconditionally not until your own turn but pick an example from the first marketers and find the answer.
Thanks to the Author, because in this article he have written out that answer for your insight.
Now let's look at the causes of Supermarket Business to break.
1. Need for Huge Amount of Capital
As Supermarket is a large scale retail organization and it deals in almost all the goods and services of daily use of consumers, it needs huge amount of capital to be invested. This one of advantages of supermarkets over small shops .
2. Problem of Required Space.
Supermarket required a large space and that too in the heart of big cities, but it is very difficult to find such a place in a big city these days.
3. Difficult for Customers in Making Selections.
No salesman is appointed in the supermarket, and thus, the customers have to select on their own. It becomes very difficult for customers to do so without any aid.
4. Not Suitable for the Sales of Goods of Technical Nature.
For supermarkets, is not very practical to provide after-sale services. Therefore, goods of Technical nature cannot be sold in supermarkets.
5. Possibility of Spoil of Perishable Goods.
As Supermarket deals in many perishable goods like vegetables, fruits, dairy products, etc. These goods may be spoil if not sold within a limited time. (Vita point)
6. Lake of the Facility of Credit.
The supermarket sells goods only for cash. Thus, the customers want to purchase on credit, cannot do so from supermarkets.
7. Fewer Opportunities for Employment.
As no salesman are appointed in supermarkets, least employment opportunities are provided by these markets.
8. Minimum Satisfaction of Consumers.
Customers have to select the goods on their own without any aid and no extra facility is provided to them in these markets, and they feel least satisfied.
Ok look at this salient Features of Supermarkets Business.
Important features of Supermarket may be explained as under:
1. Almost all the goods of daily and regular needs of consumers are sold at supermarkets, such as – goods of grocery, goods of cosmetics, vegetables, fruits, clothes, readymade garments, sports goods, stationery, etc.
2. Goods are displayed in open racks. Customers get full freedom of selection of goods. A customer is not aided by the salesman while making selections.
3. Goods are purchased directly from manufacturers or wholesalers.
4. Prices are generally kept lower than market prices.
5. Goods are sold only on a cash basis.
6. No salesman is appointed and hence supermarkets are known as self-service stores.
7. Supermarkets are generally located in Central places in big cities.
Conclusion
This my little word to you, such above points run dawn supermarket business easily. The supermarket is a large scale retail organization which provides almost all the goods of daily need. And this 8s about or more than 4 million amount of money before it can be a successful business, but yet it's doesn't matter how much you used to start it except you avoid those points if you are into that particular business or you just planning to start.
Share with your business partner it may help him/her for the successful of the business. Let me know what is your thought. Share it with me.
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David Udo
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