FC Barcelona launches an official channel on leading Chinese video sharing platform Bilibili.
Barcelona has further expanded it digital presence in China with the launch of an official account on Bilibili, the leading Chinese video-sharing platform, which attracts approximately 306 million monthly active users, many of whom are Gen Z.
Barça, in cooperation with Bilibili, will focus on telling rich stories that give fans a deeper insight into their favourite players, past and present, and the chance to relieve the emotion of the Club’s most memorable moments. Inspired by the ‘virtual idol’ digital trend in China, FC Barcelona’s virtual character on Chinese social media, Barçacita, will also be brought to life as a virtual host for the first time to present video and livestreaming content.
FC Barcelona is the first sports organisation to unveil a virtual host on Bilibili reflecting the Club’s commitment to finding new, innovative and relevant forms of connecting with Culers in China and strengthening ties with its Gen Z fans throughout the country. FC Barcelona’s debut on Bilibili marks further expansion of the Club’s digital presence in China, which has grown to more than 14,8 million followers across Weibo, Douyin, Xiaohongshu, WeChat and Toutiao. This collaboration is another step towards strengthening the Club’s connection with its 34 million fans in China and reinforces FC Barcelona’s dedication to bringing Culers around the world ever closer to the Spotify Camp Nou.
About Bilibili
Bilibili is an iconic brand and a leading video community with a mission to enrich the everyday life of young generations in China. Bilibili offers a wide array of video-based content with All the Videos You Like as its value proposition. Bilibili builds its community around aspiring users, high-quality content, talented content creators and the strong emotional bond among them. Bilibili pioneered the “bullet chatting” feature, a live commenting function that has transformed the viewing experience by displaying thoughts and feelings of other audience viewing the same video. It has now become the welcoming home of diverse interests for young generations in China and the frontier to promote Chinese culture across the world.
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