On Monday, Lionel Messi became the only footballer with more than 400 million Instagram followers, joining Cristiano Ronaldo.
Lionel Messi breaks another Cristiano Ronaldo record and surpasses 400 million Instagram followers during the FIFA World Cup.Lionel Messi and Argentina won the World Cup on Sunday, bringing his career to a close. TV and online, the game captivated the globe. Messi is on a roll after winning the World Cup, shattering record after record set by Ronaldo.
Following the victory, Messi's social media presence reached two significant milestones. On Monday, he joined longstanding rival Cristiano Ronaldo with 400 million+ Instagram followers.
Messi acquired five million followers on Sunday and 20 million over the last 30 days, according to Social Blade. When he joined PSG in August 2021 after 18 seasons at Barcelona, he gained 20 million new followers.Messi quickly shared a jubilant selfie of himself holding the solid gold World Cup trophy over his head after the game was won by penalty kicks. "WORLD CHAMPIONS!!!!!!!!," Messi wrote in Spanish.
The post received 48 million likes in the first 20 hours, putting it on track to break the current record of 56 million likes set by an egg post in 2019. Messi has surpassed Ronaldo and Messi in a Louis Vuitton commercial from last month that featured the two players playing chess.The photograph posted by Ronaldo received 42 million likes, while the same image posted by Messi received 32 million likes, enough for sixth place all-time on the site.
With $122 million, the seven-time Ballon d'Or winner and two-time Golden Ball winner at the World Cup came in second on Sportico's list of the world's highest-paid athletes this year, just behind LeBron James' $127 million. Messi has at least ten other sponsors in addition to Adidas, Budweiser, Mastercard, PepsiCo, and Socios.Messi earns more than $50 million per year in endorsement deals, thanks in large part to his massive social media following, which sponsors see as a way to increase exposure for their own brands. The term "electronic commerce" refers to the sale of electronic goods. He does not have a Twitter account.
According to sponsored analytics platform Hookit, which was recently bought by KORE Software, Messi has been responsible for two billion interactions on Instagram this year, 35% of which have occurred since the beginning of November. Messi's social media tweets have generated $59 million in "adjusted ad value" for his sponsors, according to Hookit's calculations.
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