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November 22nd , 2024

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Osei Gabriel

A year ago

?WE SPENT GHC975,000 ON MAKING SUGARCANE A HIT SONG? GEORGE BRITTON.

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A year ago



Ghanaian singer Raphael Camidoh Kofi Attachie better known by his stage name Camidoh, is a singer, song writer and a performer notable for his smashed hit “Sugarcane” and “sugarcane remix”, the remix featured Nigerian artist Mayorkun and Ghanaian highlife musician King promise.


Camidoh’s manager George Britton giving a brief history about how the both the “Sugarcane” and “sugarcane remix” became a hit song reveals that, it cost them about GHC975,000 to make the two songs one of the most biggest songs across Africa.


The video of both the actual song and remix are both on YouTube and has gathered a whooping 6.2million and 52million views respectively, making it one of the highest viewed videos in the Ghanaian music industry. George giving the breakdown of the ghc975,000 was spent revealed the following;


“JWillz and Rex, two incredible Ghanaian

directors, shot and edited two music videos,

Sugarcane and Sugarcane Remix, respectively.

Promotions were run on both radio and TV in

Ghana, Nigeria, Kenya, Rwanda, Tanzania, Sierra

Leone, the UK, and the US.


"Online ad sponsors, social media influencers,

and content creators in Ghana, Nigeria, Kenya,

the UK, the US, Tanzania, etc. were equally

engaged. Nightclubs and bars in Africa as well as

the UK played a significant role.


"Camidoh attained global success as one of

Africa's most streamed artists after spending just

over Ghc975,000 in a year, on one song.


"This feat was achieved by the amazing team

behind Camidoh, i.e., Grind Don't Stop, GB

Recz, and Crux Global, not forgetting some

amazing support from the media, family, and

friends.


To constantly achieve this success and more, the

music industry will need a much stronger enabler,

i.e., the presence of major record labels, heavy

financial support from the government, and angel

investors in the music industry to help propel the the artists to a global stage”. He revealed.


Camidoh has also provided hot songs such as “for my lover”, “Ghetto luv” and more. He recently released an EP titled “A lifetime is no enough” and it’s doing massively well on all streaming platforms. The song “Adoley” on the EP is fast gaining attention and might be one of his biggest records after sugarcane.


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