At a workshop hosted by the Association of Women in Media (ASWIM), speakers urged the media to highlight and appreciate the efforts and accomplishments of women who are making significant progress in the nation and throughout the world.
Women have been "erroneously categorized and presented as gorgeous sex symbols and an inept gender," according to one commenter, who said that women frequently use their appearance to advance in society.
The speakers urged the media to act favorably and make sure that women were accurately portrayed as having all the attributes they claimed to have.
Workshop
"Changing the Image of Women in the Media—The Role of ASWIM" was the title of the Accra workshop.
It brought together female media pioneers from Ghana, such as former Graphic Communications Group Limited (GCGL) Director of News and President of ASWIM, Mrs. Mavis Kitcher; former Ghana News Agency (GNA) Acting General Manager, Mrs. Yaa Oforiwah Asare-Peasah; former Ghana Broadcasting Corporation (GBC) Director of Television, Mrs. Betty Apau-Oppong; and retired GBC News Editor and news anchor, Corinne Smith, author of "Women
Modifications According to Mrs. Kitcher, the entire society has to make semantic adjustments to give women their due standing as equals to men.
The government, the educational system, families, and other cultural contexts are only a few of the social and institutional structures that must address inequities, she continued.
Also, Ms. Amoah said that women who make significant progress shouldn't be concealed but rather recognized for their achievements.
blurred picture
There is a highly distorted perception of women in advertisements and television serials that has to be changed, according to Mrs. Asare-Peasah, who spoke about how women are portrayed in entertainment, advertising, and stereotypes.
She said that it was the responsibility of women, particularly those working in the media, to highlight the numerous accomplishments of women to alter the narrative and how people view women in society.
"Women are occasionally depicted in advertisements for items that have nothing to do with lingerie, cleanliness, or the human body.
Nothing much has been done to stop advertising companies from flooding the airwaves with more and more ads that support the usage of nearly nude models, she claimed.
According to Ms. Asare-Peasah, ladies were frequently seen in the entertainment sector performing the "unthinkable" while showing off various dancing skills, particularly in videos that erred on the side of being offensive.
Why does this concern me? I believe that as association members, we have a responsibility to safeguard not just the welfare and interests of other members but also the interests of women in general.
blogpay
Total Comments: 0