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November 25th , 2024

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BILL UNDERWOOD, FOUNDER OF EPONYMOUS FAYETTEVILLE JEWELRY STORE, DIES AT 90

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Bill Underwood, the founder of Underwood's Fine Jewelers in Fayetteville, passed away at the age of 90 on March 28, 2023. Underwood was a beloved figure in the community and his jewelry store had become a staple in the town over the past several decades.

Underwood's Fine Jewelers was founded in 1975 and quickly became known for its high-quality jewelry and exceptional customer service. Underwood had a passion for diamonds and gemstones and was known for his expertise in the field. He was always willing to share his knowledge with customers and was able to create beautiful custom pieces that were treasured by his clients.


Underwood's dedication to his craft and his customers helped him build a loyal following over the years. His store was a fixture in the community and many Fayetteville residents would not think of shopping for jewelry anywhere else. Underwood's Fine Jewelers was also known for its commitment to giving back to the community and was involved in many charitable initiatives over the years.

Underwood's passing has been felt deeply by the Fayetteville community. Many residents have taken to social media to share their memories of the beloved jeweler and express their condolences to his family. Underwood's Fine Jewelers has also released a statement expressing their sadness at his passing and thanking him for his contributions to the business.

The legacy of Bill Underwood and Underwood's Fine Jewelers will continue to live on in Fayetteville. The store will remain open and will continue to offer the same high-quality jewelry and exceptional customer service that it has become known for over the years. The business will now be run by Underwood's daughter, who has worked in the store for many years and has been trained by her father in the art of jewelry making.

Underwood's passing is a reminder of the impact that one person can have on a community. His dedication to his craft, his customers, and his community made him a beloved figure in Fayetteville and his legacy will continue to inspire others for years to come.

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