MTN Ghana, a leading telecommunication company in Ghana, announced the suspension of its innovative Data Zone bundle which to effect on April 05, 2023.
The abrupt suspension of the popular MTN Zone Bundle in Ghana has caused concern among Ghanaians.
The suspension is due to a review of the bundle offer in line with the Significant Market Power (SMP) directives applied to MTN Ghana in June 2020. The directives require MTN Ghana not to offer the lowest price on any offer in the industry.
MTN Data Zone bundle is an innovation that offers customers a 1-day validity bundle at discounted rates at the point of purchase. Subscription is through the Short Code *135#. The bundle has been popular among MTN Ghana customers due to its affordability and convenience.
In a statement released to the media, MTN Ghana apologizes to its customers for limiting communication on the matter to service activation channels only.
The company acknowledges that the suspension of the Data Zone bundle has caused inconvenience to its customers and assures them that it is engaging and collaborating with the Regulator to align a revised Data Zone bundle to be reinstated as soon as possible. MTN Ghana promises to notify its customers of further developments on the issue in due course.
MTN Ghana also reassures its customers that it will continue to roll out innovative and affordable products and services for their benefit. The company remains committed to providing its customers with the best telecommunication experience.
The suspension of the MTN Data Zone bundle is a reminder of the impact of regulatory directives on telecommunication companies' product offerings. It also highlights the need for telecommunication companies to stay innovative and creative in providing affordable and convenient products and services to their customers.
MTN Ghana's suspension of the Data Zone bundle is a temporary setback for its customers, but the company's commitment to innovation and affordable products remains unwavering.
The company's engagement and collaboration with the Regulator on the issue is an indication of its determination to find a solution that benefits both its customers and the regulatory requirements.
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