Nigerian twin music duo Peter and Paul better known by their stage name Psquare is currently trending on Twitter after news of them selling rights to their 2005 album to a marketer surfaced online. according to the popular African facts gathering account @Africafactszone, the music duo sold the rights to the album to a marketer, according to the account, the album sold 7 million copies which is worth millions, and the marketer also bought them a car.
They also sold the right to their 2007 album Game Over which had 8 million sales also for N10 million and their 2009 album Danger also for N50 million. This revelation by @Africafactszone has stirred up a lot of reactions on Twitter, a few of the reactions by users are listed below.
@OritogunM
Piracy was rampant then and there were no
streaming platforms. They'd have produced 1000
copies to sell, Alaba boys would have made one
million copies and sold everything. Those same
marketers were the chief in pirating. By selling it to marketers, who would have probably still pirated the albums, they cut their losses and moved on. Thank God for streaming services. Square made their money from shows. And they had a lot of shows then”
@kingCiimii
“STILL A WISE IDEA AS AT THEN MUSIC HASN'T
GONE DIGITAL-LIKE STREAMING. PIRATES DEALT
WITH THEM THEN SO THE BEST WAY WAS TO
SELL OF THE RIGHTS. NOW STREAMING ALONE
WILL RAKE IN MILLIONS FOR YOU AND PIRATES
CAN'T DO SHIII”.
@1776_yori •
“It was a good move at the time, no streaming
services and low internet penetration plus the
pirates were crazy in Alaba so they usually sell to
one of them who pays them and that same
the marketer does the selling on their behalf and make
money. They make tons of money doing shows”.
@realOkeyAnya
“This was the best move back then when piracy
was at its peak and there was nothing like
streaming, most established artists from the way
back did this same thing; Jayz bought back his
masters after he became a billionaire”.
@lexisrenis
“The Gen Zs and youngins here talking about bad
business moves don't know what the music
business was like in the 2000s. They think it's all
about streaming and apps as it is now.
These deals were necessary for the survival of
their music careers. It was this or pirated albums”.
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