Planned financial gains from the dreadlock trend among a segment of the Ghanaian populace are being made by players in the hair care sector.
The beauty industry has noticed that this is the latest trend for black hair.
It is projected that the movement will result in a fall in the number of regular salons that serve permed and braided clients.
Hair that clumps together into rope-like strands is called dreadlocks. It has strong ties to African culture, Rastafarian religion, and ways of life.
The idea that dreadlocks are filthy is widely held.
According to Kumasi loctician Sadat Suleman, they are actually rather clean.
"Customers typically visit the salon to ask questions." Dreadlocks are sometimes questioned as a possible fetish. However, I believe they are ignorant about locs and their effects. For those who wish to begin wearing dreadlocks, certain herbs and eggs may be applied to the hair before the locs take shape. The eggs and herbs that are used to make loc each have their own history, he said.
Dreadlocks, or dreads, were a popular fashion trend in the 1970s, when reggae music gained widespread acceptance.
When Bob Marley made his musical mark on the international scene, he helped popularize the dreadlock style. Locs have also been used by some well-known professional sportsmen and entertainers.
According to Mabel Workey, individuals today sport dreadlocks more for fashion than for religious or cultural reasons.
"I chose locs because I wanted to seem African, so I did. You should appear as natural as ever if you want to have an African appearance. No area of your body should be covered with lotions made with chemicals. With locs, you may get the same simple, daily style. But by coloring and accessorizing your locks, you may alter your appearance and add more flair, she said.
Because it is inexpensive to maintain, this hairstyle is both economical and protective. This is why so many people desire this hairdo.
But beginning dreadlocks might cost anything from $200 to $1,200. The transition from natural, teeny-weeny afro, or permed hair to locs necessitates sporadic salon visits from clients.
Regular hair salon owners claim that operations have been impacted.
The salon owned by Emelia Sarponmaa is already battling high utility costs and inconsistent energy.
"One of my clients' locks is locked. She bemoaned the cost of fake hair and pricey hair relaxers. She won't come over here to wash, touch-up, or braid. "It has a significant impact on my business," she said.
Unexpectedly, new product lines for loco-salon usage have been created. These goods include everything from accessories to shampoos.
Hair stylists who operate in loc salons have begun to create a variety of fake locs, including extensions and synthetic locs in many colors.
Alice Adawe, a retailer of artificial hair extensions and hair relaxers, has been impacted inadvertently by this.
"Both body and hair creams cost a lot of money." A large UB hair relaxer costs fifty dollars. You might braid with two packets of hair at the beginning. You can't braid your hair right now if you have less than 200. The cost of Obaa Sima's hair is $60. Outre is being sold for $70. We are seeing little customer traffic. "Sales have been impacted," she claimed.
Regular hairdressers are receiving training to become experts in dreadlocks in order to keep up with the craze and maintain their companies.
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