Liverpool's owner, FSG, has come under fire from fans after the Reds announced a price increase for the new home jersey.
As the current season draws to a close, Liverpool fans across the country are patiently awaiting the release date of their new 23/24 home shirt.
However, Red Devils fans were furious and disappointed following the club's latest announcement of a new home shirt.
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On Thursday afternoon, Liverpool confirmed that Nike's new home kit for the 23/24 season will cost £74.95, up 6% from last season.
The club attributed the price increase to "increasing supply chains and overall operating costs".
Fans took to social media to express their displeasure. One person said:
"FSG is stealing fans again."
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Another person tweeted:
“The quality and design of the set are below standard compared to NB. Not worth the money spent.
A third fan added:
"Become a sick football club!!"
Another person wrote:
"Price has become a joke in the last 4/5 years."
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While a fifth commented:
"75 pounds for a home shirt - greed is really a great word and that's it."
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However, prices for student shirts and workout kits will remain unchanged.
Liverpool senior vice president of retail and merchandising, Mike Cox, said:
“Increasing costs are a problem at every level and no organization is immune. We want to prioritize kids' kits and keep prices the same for the majority of our youth and training kits for the second consecutive season.
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“We made this decision despite a host of additional costs, particularly in manufacturing, fulfillment, transportation and distribution. "We are really pleased with the design of the new home kit and can't wait for fans to see it."
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The transfer window is a month away but Liverpool are looking to complete their first deal after 'presenting the project' to Brighton midfielder Alexis Mac Allister.
Liverpool's tempting attack to lure Alexis Mac Allister to Anfield has begun with the club aiming to sign him early next month.
The Reds 'presented their project' to the Brighton midfielder, who played a key role in Argentina's World Cup victory last year, and told him what they were willing to pay him. An agreement has yet to be reached, but according to Italian transfer expert Fabrizio Romano, "discussions are progressing".
Mac Allister has two years left on his contract at Amex, but the south coast club don't want to lose it this summer given the plethora of rich clubs around, including Manchester United, Arsenal and Chelsea .
Jurgen Klopp is desperate to bolster his weak midfield and with Liverpool now certain to be unable to sign Jude Bellingham, a move for Mac Allister has become a priority for the club. . The 24-year-old has been in superb form this season, scoring 10 goals in 33 appearances in all competitions to help the Seagulls achieve the best domestic result in the club's history.
James Milner's impending move to Brighton could help sweeten a potential deal, and if and when it is finalized, Liverpool will turn their attention to other midfield targets, such as Chelsea's Mason Mount. , Sporting's Manuel Ugarte and Wolves' Matheus Nunes at the top of their shopping lists. .
Mac Allister is one of the stars of the World Cup
Mac Allister is one of the stars of the World Cup
Mac Allister joined Brighton from Argentinos Juniors in 2019 and quickly became an important first-team star after being loaned to his homeland for several months.
He made his debut for Argentina in 2019, but did not play for the team again until just before the 2022 World Cup. 'Saudi Arabia. He scored his first national team goal against Poland a few days later and assisted Angel Di Maria to score his team's second goal in the final against France.
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