From influencer marketing and personalization to social commerce and micro-moments, these are the trends that must be known so that it will shape the future of marketing and help you connect with your customers like never happened before.
1. Social Commerce: This is not a new concept but it is now becoming a mainstream way for consumers to engage in shopping activities. Features like Instagram Checkout and Tik Tok Shopping allow shoppers to buy directly through their favorite social media channels while also allowing brands to produce a harmonious and cohesive shopping experience.
2. Micro-Moments: Nowadays, consumers are increasingly looking for information in small, specific moments, similar as when they are standing in a store or engaging in browsing online. Brands are supposed to be aware of these micro-moments and be ready to give applicable information to customers at the right possible time.
3. Influencer marketing: So many brands are turning to social media influencers to promote their services and products. This is because, what has been observed is that, consumers trust recommendations from people they follow on social media, and influencer marketing can be a more authentic and effective way for those brands to reach their target audience
4. Personalization: With the quantum of data available to brands, personalization is getting more increasingly relevant. Brands are using data to produce customized experiences for consumers of their products and services from personalized product recommendations to a more tailored marketing messages.
5. Authenticity and Transparency: Consumers are substantially skeptical of traditional advertising and are demanding further honesty and openness from brands. Authenticity and transparency are crucial to coming out of trust with consumers and isolating yourself from competitors.
6. Artificial Intelligence and Machine Learning: These technologies are more extensively used in marketing, allowing for more effective targeting and personalization. For instance, AI can be used to analyse the data of consumers and find patterns that can inform marketing strategies.
7. Voice Search Optimization: With the increase in voice assistance like Alexa and Google Home, many people are using voice search. Brands are expected to optimize their websites and content for voice search in order to ensure that, they are more easily discoverable by clients.
8. Social Media For Customer Service: Nowadays, consumers are more widely using social media channels and platforms to communicate with brands, and numerous brands are using social media as a customer service channel. This allows for easy direct and personal relations with customers.
9. Streaming Platforms: The rate of popularity of streaming platforms which includes; YouTube and TikTok is growing day in day out has made it possible for consumers to watch video contents online. Brands need to be aware of these various platforms and consider how they can use them to reach their numerous target audience. This will help them to increase their sales within the shortest possible time.
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