Blogging has become the norm of the generation nowadays with thousands of websites being hosted everyday. All these websites has two main agenda or target, thus to make money and get traffic that will generate leads. But it seems not every blogger succeed corresponding to the above mentioned agenda or target. In this article I am going to outline 4 simple mistakes bloggers do that result in low earning and less traffic.
1. Don't Compete with the big Media Houses
It is not a bad idea to compete with the big guns in the online media space but that will require a very hefty work. As a sole blogger or an up and coming blogger, you can't compete with those news agencies such as Myjoyonline, Ghanaweb, City News online, ZionFelix, 3news online and etc. It is better to concentrate on how to write quality and SEO oriented articles that can get you an organic traffic than competing. All those big media outlets has correspondents and fanbase everywhere so they get the news as soon as it is released or happens.
Before an up and coming blogger would hear a breaking news, those big media houses has already send their correspondents on the ground so mostly up and coming bloggers just tap their stories from those big media houses. So there is no way you can get traffic or get money from blogging because you are doing intermediate blogging.
2. Everyone is Blogging about the same thing
Nowadays bloggers seems to blog about what everyone is blogging about, that is news and entertainment. It is not easy to blog about the above mentioned niches and make money because it is what everyone is blogging about. 70 percent of bloggers nowadays concentrate on news and entertainment. Realistically, news and entertainment articles fade or dies early from the SERPS algorithm and no one cares to search about it again as as soon as it is a day old.
Who will like to read a story about the VGMA 2019 again or a gory accidents that took many lives 2 years ago. As a blogger you need to choose a niche that will make people come and read your article even when your post get old. Writing articles like health benefits of something, best food in a certain community and etc. has a better span and will continue to yield traffic and leads even when it 10 years old.
3. Blog On Niches that does not fade nor get old.
There are niches and articles that never get old nor fade. One could search a keyword on Google and will return a post that is 10 years old or more. It is because the post is relevant to Google. Don't forget that whenever a site pops up in the first 10 lines on any search engine means organic traffic and leads.
Choose a niche or a title that will make people come to your website even when the post get old. People will come again and again to a website that has stories that never fade like importance of family planning than post that says check out 5 hot photos of a certain celebrity.
4. Examples of Niches and titles that never fade nor get old.
Let me help you out by giving you some critical examples of niches and titles that will continuously fetch you more traffic till infinity. One example is to choose a niche that has wide variety of traffic or PA, a niche that people search about it often.
Try as much as possible to do a proper keyword research about all your titles. You can write about 5 cheapest hotels in Ghana. Such posts can get old but still people will flood your site as soon as one search for hotels in Ghana or affordable hotels in Ghana.
Moreover, writing articles that have better span on the Google SERPS or Search Engine Result Page does not only get you an organic traffics and leads but it also reduce bounce rate on your website. It helps your CPC and PPC as well as Impression.
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