Kevin de Bruyne has negotiated his own contract with Manchester City in 2021, and the way he does it shows where modern football is headed.
When talking about recruitment, transfers and contract renewals in football, people often think of scouts wearing bulky coats watching matches in the rain, or agents demanding huge salaries in the office. luxury.
Movies and stereotypes may be to blame for this, but there's no denying that football is still a bit in the dark when it comes to business.
However, there are still people who use data and statistics to gain an advantage at the elite level.
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Premier League teams like Brighton and Brentford are leading the way, using data analytics to identify undervalued players to sign. Their Moneyball approach allows them to stay competitive even though their best talent is poached by wealthier clubs, as they can continue to reinvent their player lineup.
Data is becoming the trendy way to recruit, but in terms of player contract negotiations, it's not used very often.
However, Kevin de Bruyne came back in 2021, when he signed a new contract with Man City.
The Belgian midfielder didn't just use his status to become the club's highest earner with a salary of £400,000 a week - he used data.
Kevin De Bruyne celebrates against Real Madrid
Speaking on the latest episode of The Fozvast, Ben Foster and guest Amr explained how De Bruyne uses data to ensure the salary he says reflects his role at the club.
“Kevin de Bruyne hired a data analytics firm to help negotiate his contract,” Amr said.
"He's up 30% on the data on his impact on this team.
"It's just one factor. Every element of football will be transformed by data."
Foster, who is considering retirement after a brief stint at Wrexham, then speculated that the use of data analytics could become the norm for players and dealers.
“So not only can the clubs use all this information and gather all this data about any player they want, but you can also have an agent with a list of players. players,” said the former Premier League goalkeeper. "He could approach clubs and say, 'I've looked at your club, your stats and your data, and I have a player that's right for your team'. can go to that point, right?
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