However, this will not be a rebranded Hyundai Santa Cruz.
The Australian publication Drive reports that Kia held a private meeting with dealers to inform them that a new double-cab pickup truck will be available for purchase in 2025. According to reports, the dealerships have been advised to anticipate a "true and serious competitor" to vehicles like the Ford Ranger and Toyota HiLux. That is an exceptionally extreme ask, as these contributions have been the nation's smash hits for the past six years it appears that Kia is taking care of any outstanding concerns, as the undertaking has been in progress starting around 2020, recommending that Kia won't send off a speculative item yet one that can be truly beneficial in an extremely serious portion.
The same report says that the unnamed pickup, which is being developed under the internal code "TK," will be able to tow and haul as much as the best-selling pickups. However, it is unknown what engines will be available. An electric variation may likewise be in progress, conceivably showing up on a similar rock-solid stepping stool outline case that this new pickup (in a burning-fueled structure) will make a big appearance.
The pickup has previously been seen covered in camouflage, and its rugged design appears to be based on the body-on-frame Mohave SUV that is sold in international markets.
Things look encouraging, yet we're careful about Kia's possibilities for progress. The truck market is totally different than different vehicles, and purchasers will generally be loyal to a brand. This is shown by Hyundai's impressive Santa Cruz, which was introduced with stylish looks and clever design ideas. However, the Ford Maverick, which arrived much later, is completely outselling it in America.
Persuading Australians to leave behind their confided-in Portages and Toyotas to give another Kia a shot will be a remarkable test.
We believe that making a Kia pickup a success in the United States, at least initially, would be even more challenging than it would be for the brand in Australia. Brand inclination, xenophobia, and different biases recommend that this may not be the market for another South Korean truck; however, on the off chance that anyone can change over bad-to-the-bone truck fans, it's most likely Kia.
Despite recent Tik-Tok-inspired car thefts, the brand's image has changed in recent years and is now seen as a relatively affordable haven for dependable and generally excellent automobiles.
Americans may begin to clamor for a Kia in the same way that they do for the HiLux and other formidable forbidden fruits if the company is able to produce a great vehicle and demonstrate that it is capable of handling the arduous Australian Outback.
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According to reports, the dealerships have been advised to anticipate a "true and serious competitor" to vehicles like the Ford Ranger and Toyota HiLux. That is an exceptionally extreme ask, as these contributions have been the nation's smash hits for the past six years it appears that Kia is taking care of any outstanding concerns, as the undertaking has been in progress starting around 2020, recommending that Kia won't send off a speculative item yet one that can be truly beneficial in an extremely serious portion.
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