A year ago
Mercedes-Benz as of late held its yearly North American showroom meeting, where it was revealed the way in which the German brand will take advantage of Tesla. Mercedes will target two high-volume segments with an all-electric CLA vehicle and another GLC electric hybrid.
"We are going through a change," Mercedes-Benz USA President Dimitris Psillakis said in a meeting with Auto News. "We demonstrated how the strategy is supported by products and technology."
The GLC will compete with the Tesla Model Y in the crossover segment, but it is not the first electric GLC. The CLA will be in charge of attracting first-time buyers to the brand. The EQC was Merc's most memorable, efficiently manufactured EV, yet it was never sold in the USA. It was intended to come stateside, but was canned in light of slow deals prior to arriving at our shores.
The rumors that Merc's naming structure will return to normal are true, as Mercedes is referring to these vehicles by their previous names rather than something EQ-derived.
Sources who attended the dealership meeting claim that the electric CLA should be able to travel 400 miles between charges and is slightly larger than the ICE model. If valid, the CLA will be on the list of EVs with the best reach. The GLC will have around 300 miles of reach, which is essentially the least you can pull off nowadays. However, it is approximately 50 miles longer than the axed EQC SUV.
The two vehicles are supposed to show up the following year, lining up with the timetable Mercedes set for its new naming procedure. Everything above is consistent with what we know about the Mercedes-Benz CLA replacement.
Mercedes will import an electrified Sprinter into the United States for commercial purposes. It will be joined by a number of electric RVs and a high-end midsize passenger van. In 2025, a large cargo van with solar panels on the roof and a 275-mile range will arrive.
Additionally, Mercedes dealers were encouraged by the meeting. Joseph Agresta, Chairman of Mercedes' Dealer Board, stated that dealers could anticipate a consistent flow of electric and combustion-powered models. The German manufacturer acknowledges the necessity of combustion-powered automobiles despite its commitment to going electric.
Agresta stated, "There's still a commitment to the ICE vehicles." For some time, the ICE vehicles will support volume and profitability." Supply is additionally expected to increase, expanding deals by somewhere in the range of 5% and 10%.
Britta Seeger, the head of Mercedes' sales and marketing, said that subscription services will continue to exist. Applications and memberships will remain a consistent source of revenue, which ought to be nothing unexpected, as Mercedes made in excess of a billion from subscriptions in 2022 alone. As a result of Mercedes now offering horsepower upgrades through its online store, that number is anticipated to rise this year.
The electric carryout plan is 40% new vehicle deals by 2026 and 70% by 2030.
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