Hans-Joachim Watzke Defends Jurgen Klopp’s Move to Red Bull Group Amidst Criticism
Jurgen Klopp’s decision to join the Red Bull Group after his emotional departure from Liverpool in 2024 has sparked mixed reactions, particularly among Borussia Dortmund supporters. Many fans of the German club, where Klopp once cemented his legacy, have voiced strong opposition to the Red Bull organization, believing it represents the over-commercialization of football. The company owns multiple football clubs across the world, including RB Leipzig in Germany, Red Bull Salzburg in Austria, New York Red Bulls in the United States, and Red Bull Bragantino in Brazil.
Given Klopp’s past association with Dortmund and his previous statements about football’s increasing commercialization, some supporters felt betrayed by his decision to take up a senior role within the Red Bull Group. Fans took to social media to express their disappointment, with some accusing him of hypocrisy and claiming he had “sold his soul” by aligning himself with the corporate football empire.
However, not everyone shares this critical viewpoint. Former Borussia Dortmund CEO Hans-Joachim Watzke, who worked closely with Klopp during his successful tenure at the club, has come to the defense of his former colleague. Speaking to The Guardian, Watzke acknowledged the frustration among fans but made it clear that he did not agree with their sentiment.
“I understand the disappointment and the criticism, but I don’t share it,” Watzke stated. “Just because someone was at Borussia Dortmund 10 years ago doesn’t give us the right to judge them. Jürgen is my friend, and he is a free man.”
Watzke went on to highlight Klopp’s exceptional qualities, emphasizing his ability to inspire people and his deep understanding of football. “He is an outstanding football expert, has a great aura, and the ability to inspire people,” he added.
Klopp, who officially assumed his new position on January 1, 2025, was appointed as the Global Head of Soccer for Red Bull. His role primarily focuses on strategy, offering guidance to club directors in advancing the overall philosophy of the Red Bull football network.
The controversy surrounding Klopp’s decision largely stems from the ongoing debate about modern football’s commercial influence. Red Bull’s approach to football ownership has long been a contentious issue, particularly in Germany, where RB Leipzig has been criticized for its corporate structure. Unlike traditional German clubs, which follow the 50+1 rule ensuring fan ownership, RB Leipzig is controlled by Red Bull, leading many to view it as a symbol of football’s growing corporatization.
Klopp, during his time at both Dortmund and Liverpool, was seen as a figure who stood for passion, authenticity, and a strong connection with supporters. His move to Red Bull, therefore, came as a shock to many who believed he would never associate himself with a football group that embodies a commercial-first approach.
Despite the backlash, Klopp appears to be embracing his new role, focusing on strategic oversight rather than direct club management. Red Bull’s statement emphasized that his expertise would help shape the long-term vision of their football operations rather than day-to-day coaching responsibilities.
While Dortmund supporters may still feel let down by Klopp’s decision, figures like Watzke believe his legacy should not be overshadowed by his current career choices. Klopp remains one of the most influential figures in modern football, and his next chapter with Red Bull will be watched closely by fans and critics alike.
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