The chief executive officer of HypeNet Marketing Group and a student from Ghana who completed a one-year diploma program in digital marketing in the United States, Rhoda Naa Yemoley Odoi, has criticized the US digital marketing industry as one she had trouble adjusting to.
The digital marketer said that communication is crucial in a community of digital marketers that is continually on the leading edge of developing content and, as a result, must be able to promote the brand, in an interview with Rev. Erskine on Y107.9FM's YLeaderboard Series.
She said that for her to succeed in their digital marketing community, she was unable to study their way of life and adopt it.
In her own words, "I didn't really grasp their market; you know, digital marketing is about communication because you generate content; you have to understand their way of life and the way they communicate; I recognized that I couldn't fit in."
In comparison to the United States of America, Madam Rhoda claims that Ghana has a more open market and that it would be simple for her to put what she has learned to use there. She made a suggestion that an observation that Ghanaians would find amusing would be taken seriously in America.
She said, "I recognized that there would be a significant communication issue, and I may cause a problem; it would take me a long time to grasp.
She recalled how difficult it was for her to relate to the examples used in lectures while she was a digital marketing student at Manhattan's General Assembly, and how she was often asked how long it would take her to get used to their style of communicating and living.
The student reflected, "Even when I was studying there, our lecturer would give us an example like Walmart, for example; if you don't know Walmart is a shopping center, you won't even comprehend; thus, I understood it would take me a long time to learn their system and whatnot.
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